Six Award-Winning Marketing Campaigns That Will Blow Your Mind

Brand: Grubhub

Did you know that Chicagoans love Italian beef and hate deep dish? The online food-ordering company based in the US made a series of short videos to share on social media about food trends across major US cities. They worked with a data scientist to extract interesting bits of information about consumers across different cities, using data gathered from their app and website.

Brand: Happify

Did you know that the biggest determining factors in whether couples feel satisfied in their relationship is the quality of their friendship with each other? Or that people in the happiest marriages spend at least five hours a week talking to each other?

The emotional wellbeing app, Happify, released an infographic ahead of Valentine’s Day about trends in happy relationships, which was nominated for a Shorty Award in Data Visualization. If you’re still unsure which career is right for you, note that a happy marriage is worth an additional US$105,000 a year in terms of life satisfaction….

Brand: Trulia

Launched by the real-estate listings website Trulia, this campaign, which won last year’s Shorty Award in data visualization, centered around an original concept: which US cities are the worst places to seek refuge during a zombie apocalypse? The list was compiled based on hospital density, transport links and congestion, and the end result was covered by NBC, HuffPost, USA Today and other national media outlets. Unsurprisingly, this earned the campaign a lot of social media attention.  

Jeff Bezos is the biggest mover on our Billionaires Index. The richest person on earth lost $826 million today https://t.co/f2J8T9P9Nz pic.twitter.com/WXsX2fEhoD

— Bloomberg (@business) November 15, 2017

Brand: Bloomberg

Based on the Bloomberg Billionaire Index which tracks the world's 500 wealthiest people, this campaign consisted of a series of automated videos posted daily about the amount of money a billionaire gained or lost that day, along with a comparison of that figure to US gross domestic product (GDP) or the price of barrels of crude oil.

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